Social Media Marketing

What does this Social Media Marketing online course cover?

This online course examines the main social media platforms and their use as marketing tools. In particular, we'll look at Facebook, Instagram, LinkedIn and Twitter. We'll cover the main business benefits, along with how social media can provide increased market insight and help establish your company as an 'influencer'. We'll discuss the sectors that use social media marketing the most and there’s advice on how to get started with social media marketing, and how to choose the right platforms. You'll see how to run campaigns with great content and compelling visuals and measure the effectiveness of your campaigns. We'll show you how to create a Social Media Policy and use social media for internal communications. You'll learn how to build social media into your recruitment campaigns, and train employees to use social media to promote your company. Online security is crucial and we'll cover the basic aspects everyone needs to know. Finally, you'll learn how to handle negative feedback on social media, and the T-E-A approach to handling complaints successfully.

By the end of this course, you will be able to:

• Understand the major social media platforms and their benefits as a marketing tool.

• Recognise the effectiveness of social media campaigns.

• Learn to deal with the positives and negatives of social media campaigns.

• Create and implement a social media Policy.

• Recognise the importance of online Safety.

Course Modules

Introduction

Business Benefits

Getting Started

Managing Campaigns

Social Media Policies

Handling Negative Feedback